I think we all won. I remember lots of quality and durability issues with US designed and US and Canadian built vehicles. Japanese quality forced US manufacturers to improve their build quality in order to stay competitive, In addition, many "foreign" vehicles from Japan, South Korea and Europe are now built in the US, Canada and Mexico, creating hundreds of thousands of direct and indirect jobs and 10's of Billions in overall economic benefits every year.
I'm not sure the US "won" the pickup war. In 1964 the US government, at the request of the big 3 domestic manufacturer imposed a 25% duty on all foreign pickups / light trucks. US manufacturers immediately raised their prices and consumers in the US and Canada have been paying this price premium for almost 60 years.... This tariff minimized competition in the light truck area of the market and you have to wonder how pickup trucks might have evolved if this tariff protected market did not exist. US consumers indirectly pay for this tariff and you have to wonder how many 10's or 100's of Billions in excess profits went to the big 3 manufacturers over a 60 year period due to their tariff protected market.
I suspect that relatively few Americans are aware of this tariff.
https://en.wikipedia.org/wiki/Chicken_tax