Because my contract with the National Pedants Union Local 1261 requires it and because I think you missed my point.
You bought a 2006, which wouldn't have been considered a leftover until 2007, which is when I said we started hearing about people buying leftovers. What you can take from that is that in 2005 or 2006, early demand for these bikes was satisfied and Honda reduced production but didn't cut it far enough because not everything they produced sold. If I had a source for
production numbers for 2005-2007, we could pinpoint when that was. My guess is 2006, because I don't remember hearing the term "leftover 2005" bandied about much. (I'm not saying there weren't any, but there weren't many.)
That brings me back to my original point, which was that when a product is anticipated enough, you don't need to advertise it. Production of STs for the U.S. in 2003-2004 averaged 2,200, and those models sold very well. The dealer where I bought mine sold his entire allotment of 2003s (as did the other local dealers), had deposits on all of his 2004s well before their production dates and was looking to get more from wherever he could. By 2008, those numbers were down to 656. Nobody with any business sense is going to fund an ad campaign to sell a few hundred bikes into a niche segment when they'll eventually be snapped up as leftovers by bargain hunters.
The CTX is a different beast. Honda has been out of the V4 cruiser market since the Magna came to an end in 2003. Advertising helps get the message out that they're back in it and lets people who are looking for a cruiser with a more advanced mill than a V-twin that there's something out there for them. We're also still in a market where the recreational dollars don't flow as easily as they did pre-2008, so marketing helps lever them out of wallets.
--Mark