I would suspect that payment is a requirement to be a part of most if not all certification systems. The money for maintaining the standard must come from somewhere.
The reason for bothering is so that the consumer knows that the claim is true, otherwise the claim is unproven marketing. It may be true, but it has not been tested to be true. That is the point of a certification system.
I currently am not using motorcycle specific oil myself, which means I am not using an oil which carries JASO MA certification. I also never suggested that anyone else should only use oil that is JASO MA certified. I was simply stating, in response to the question, that the only guarantee that an oil meets the JASO MA standard is if it is JASO MA certified. Without that certification, it is an uncertified claim regardless of how much faith one has in a given company.
Because there is a difference of opinion does not mean that the differing perspectives need to somehow be argumentative. Contributing what we have learned from research on a subject and exchanging that information with others helps further our collective knowledge to the benefit of all of us. Just maybe the different perspective that I posted was an honest contribution to the discussion and I wasn't being antagonistic, which was the case.