The New Touring Era 21.10.2021

I cannot stand the insect/anime look that has infected motorcycle design. Love the traditional look of early bikes, UJM's and bodywork bikes through the early 2000's. Honda used to make beautiful machines, CB's, CBR's, VFR's, etc. If this is one of them "modern" designs, well, at least there's a supply of used ST's long enough to finish out my days. Well aware I'm an anachronism. And proud of it.
 
rwthomas1 said:
I cannot stand the insect/anime look that has infected motorcycle design
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Cars, too. This is the generation of designers that grew up on The Transformers. What would you expect?

Cars in the late 50s and early 60s had parts styled after / inspired by rockets and missiles. Before that, Art Deco.

This too shall pass, like all fads.
 
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jfheath said:
Watched the video. Nice road, nice scenery.
A bit like playing 'Where's Wally' though. I assume that there must have been a motorcycle in there somewhere. I blinked.
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Patience young man, patience.
Although we all know it's a parallel twin of around 1100 cc, with DCT and slightly better wind protection and lower seat than an AT, don't we. Sort of a CBF1000 for the new generation of EU5 lumps.
Upt'North.
 
This ad reminds me of my ***** reaction to the practicality and pricing of a line of bicycles that a sales rep was pitching. He countered my reaction with,
“We are selling a lifestyle, not a bicycle.”

The progression of the lifestyle pitch is, don’t show the product clearly. This plays on human curiosity. And this allows time to develop an emotional relationship first.
The mind starts filling in the blanks that the advertisement provides.
The ad doesn’t provide the fantasy, it provides the seed for each individual to construct their own fantasy. Oh, I think the word is, vision.
Then when the ugly thing is revealed, the self hypnotized open their wallets and sign with no test ride, ST-and the like owners say *****.

A test ride might be fun.
 
sirbike said:
This ad reminds me of my ***** reaction to the practicality and pricing of a line of bicycles that a sales rep was pitching. He countered my reaction with,
“We are selling a lifestyle, not a bicycle.”

The progression of the lifestyle pitch is, don’t show the product clearly. This plays on human curiosity. And this allows time to develop an emotional relationship first.
The mind starts filling in the blanks that the advertisement provides.
The ad doesn’t provide the fantasy, it provides the seed for each individual to construct their own fantasy. Oh, I think the word is, vision.
Then when the ugly thing is revealed, the self hypnotized open their wallets and sign with no test ride, ST-and the like owners say *****.

A test ride might be fun.
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I guess I, and many on this forum I suspect, don't make the marketers happy. I see an ad that focuses on everything except the product and I think to myself why are you so ashamed of your product that you won't even show it? Then I turn it off and move on, as I did with this video.
 
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