It seems to me that the important dimension is from the mounting flange to the elements.
Agreed. The important part is where the emitter sits on the bulb, the goal being as Spidey said to emulate and project the light as close to an incandescent bulb as possible. I only posted the photo to show that the dimensions of the bub (heat sink diameter and how far the fan will stick out the rear) will likely have decreased. It seems to only make sense that as things progress they will get smaller. I wasn't trying to confuse folks about bulb sizes etc as there is already a lot of confusion over the bulbs in general. (No thanks to how they are represented/misrepresented by vendors.)