Cardo Systems Press Release:
Cardo Systems, the global market leader in wireless communication systems for powersports riders, today launched the ‘Your Ride. Your Recharge.’ campaign. This new cause-marketing initiative encourages riders to prioritize recharging their mental and emotional health, while also supporting the Motorcycle Relief Program—a nonprofit dedicated to helping veterans and first responders cope with PTSD and stress through therapeutic motorcycle adventures. Additionally, the campaign emphasizes keeping communication devices ready for the road.
A global survey revealed that for *56% of Cardo users, improving their mental well-being was a core benefit of riding, reaffirming that for many, motorcycling is more than a passion—it’s a vital part of their self-care.
“We all know how important it is to keep our Cardo devices charged to maximize battery life, but many of us forget to do the same for ourselves,” said Dan Emodi, Cardo’s Chief Marketing Officer. “With this campaign, we hope to inspire riders to take a moment to check their own ‘happiness battery,’ find a boost through rides and conversations, and reach out for support if needed.”
What a load of old sales pitch! "A vital part of their self care".
Half of riders thought it was b.......s, I'm in that half.
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